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About

What We Do

SLS Advisors empowers small, medium, and minority-owned businesses to reach their potential with tailored, strategic guidance. Our expertise spans growth strategies, operational refinement, and financial stability, ensuring each client gains the tools needed to thrive. Through our industry network, we provide access to essential resources, partnerships, and support in areas like accounting, marketing, and exit planning.

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Our Values

Integrity, excellence, and client-centered service are the core of SLS Advisors. We believe in building trust through transparency, exceeding expectations with high-quality support, and tailoring our approach to each client’s unique needs. These values drive our commitment to fostering meaningful, lasting success for every business we serve.

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About Us

Simon Smith, founder of SLS Advisors, is a visionary leader with a career marked by transformative successes across multi-billion-dollar franchises and company-owned operations. At SLS Advisors, Simon draws from his extensive experience overseeing North American operations at Papa John’s International, where he managed a $2 billion P&L and supported over 700 franchise owners. Under his leadership, the company achieved three consecutive years of sales growth. His commitment to community impact was also evident when he helped rebuild Los Angeles following the 1992 riots through an $11 million reinvestment initiative as VP of Chief Auto Parts.

As a seasoned business builder, Simon expanded Blockbuster’s reach into underserved Los Angeles neighborhoods as Owner, President, and CEO of Four-Star Home Entertainment. He also led Lucy Laundry Mart’s rapid growth, increasing its locations from 4 to 22 stores in just 24 months.

With SLS Advisors, Simon brings his strategic acumen, commitment to integrity, and dedication to small, medium, and minority-owned businesses, offering tailored guidance in growth, operational efficiency, and financial stability. He has helped clients achieve substantial results, from scaling new ventures to profitability to securing essential government funding during challenging economic times. Simon’s belief in client-centered service and empowering others to succeed drives SLS Advisors, where his expertise and network open doors for clients to redefine their potential and thrive in a competitive market.

Our Team

Leadership Team

Mr. Simon Smith

Founder/President/CEO
Simon is a seasoned executive with over 15 years of experience leading multi-billion-dollar franchises like Blockbuster, Ace Hardware, and Papa John’s, where he helped achieve $2.3 billion in annual revenue. Known for driving growth through strategic planning and leadership, Simon has a track record of scaling companies and fostering high-performance teams.

Laura Alcazar

Chief Operating Officer
Laura is an accomplished operations leader with over 12 years of experience. She excels in establishing streamlined processes and managing multi-location businesses. Laura has been instrumental in securing over $80 million in funding through Employee Retention Credit (ERC) programs and has a proven ability to optimize operations and enhance organizational performance.

Laura Alcazar

Chief Financial Officer
Richard is a seasoned financial executive specializing in operations, capital raises, and debt transactions. With a track record of raising $2.3 billion, he has successfully managed financial strategies for startups and early-stage companies, focusing on sustainable growth and anticipating future financing needs.